At the 2015 IAB Leadership conference, our President and COO Jonathon Shaevitz discussed how Adomik helps empower programmatic publishers and balances the programmatic market.

Recently, Jonathon was interviewed by Beet.tv. Check out the video by clicking here or click the image above and let us know what you think. Jonathon discussed the following subjects:

  • Establishing market balance between programmatic buyers and programmatic sellers
  • The current technology disparity between buy and sell-side (Adomik addresses this problem)
  • Growth in publisher use of programmatic channels
  • Adomik’s move into the North American market
  • Adomik’s model and our platform’s offerings: Bid Analyzer, Price Optimizer and Deal Maker
  • How the Adomik Platform will help expand the market and help bring brand quality inventory into the channel

Tags :

Programmatic programmatic yield management RTB Yield Management