Adomik’s new best practices white paper will help publishers make the most of the first price transition

To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand, monitoring, and yield management during the transition.

The move to first price can be an opportunity for publishers if managed properly. Conversely, if managed poorly, publishers can lose the trust of buyers and push these partners away from their inventory.

While much of the transition is out of the control of the publisher, the publisher must manage well the areas within their control. By proactively managing the transition to first price auctions and working with partners, the transition will be profitable and create more trust with your buying partners.

To make the most of the first price transition, click below.

 

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first price auction first price auctions