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Apr 16, 2019 7:59:16 AM

Googleがファーストプライスオークションに移行。移行準備に関するベストプラクティス:パート4/4

  Googleがファーストプライスオークションに移行。パブリッシャーにとっての影響とベストプラクティス。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート4) - パート3を読む
Google-move-to-first-price-auction-part-2-pricing-as-key

Apr 3, 2019 6:30:00 AM

Google Move to First Price Auction. Part 3 of 4: Focus on Floor Pricing

Google Move to First Price Auction. Market Effects and Best Practices For Publishers.  (Part 3 of a 4 part series on Best Practices for First Price Auctions) - Go to Part 2 or Part 4 By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are...
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Apr 2, 2019 9:30:00 AM

Google Move to First Price Auction. Part 2 of 4: Focus on CPM in Google Ad Manager & Publishers Revenue

Google Move to First Price Auction. Market Effects and Best Practices For Publishers. (Part 2 Of a 4 Part Series on Best Practices for First Price Auctions) - Go to Part 1 or Part 3 By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are...
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Dec 14, 2017 8:02:00 AM

The Transition to First Price Auctions: Leverage Our Best Practices to Get it Right

Adomik’s new best practices white paper will help publishers make the most of the first price transition To help publishers make the most of the transition to programmatic first price auctions, Adomik has published a best practices white paper to help publishers refine their approach to demand,...

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