<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=822494444590823&amp;ev=PageView&amp;noscript=1">
Change view:

Apr 16, 2019 7:59:16 AM

Googleがファーストプライスオークションに移行。移行準備に関するベストプラクティス:パート4/4

  Googleがファーストプライスオークションに移行。パブリッシャーにとっての影響とベストプラクティス。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート4) - パート3を読む
Google-move-to-first-price-auction-part-2-pricing-as-key

Apr 3, 2019 6:30:00 AM

Google Move to First Price Auction. Part 3 of 4: Focus on Floor Pricing

Google Move to First Price Auction. Market Effects and Best Practices For Publishers.  (Part 3 of a 4 part series on Best Practices for First Price Auctions) - Go to Part 2 or Part 4 By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are...
Adomik Accelerated Mobile Page tag in Price Optimize LR

Feb 5, 2019 7:15:00 AM

Product Update: AMP Inventory is now available in Optimize/Price

We’re happy to announce that Adomik is now able to include Accelerated Mobile Page tags (AMP for mobile inventory) within our price optimization solution: Optimize/Price. We already support inventory including Display, In-App and Video, but we can now add AMP inventory to the list! Our...
Fairfax_Case-Study_v-2

Jan 12, 2018 7:00:00 AM

Adomik empowers Fairfax Media to increase understanding and gain control of inventory.

As one of the largest media conglomerates in the Asia-Pacific market, Fairfax Media engages the attention of more than 7 million visitors per month. In 2014, to operate across this scale Fairfax adopted programmatic channels to manage yield more efficiently.
LinkedInAdTemplate-CaseStudy-Defy.png

Nov 13, 2017 8:30:00 AM

How Defy Media uses Adomik to increase revenue and better understand buyer behavior - A Case Study

Defy Media is an innovative publisher that leads the market in the use of programmatic technology. The company lives by the principal that in digital media, market change equals opportunity. Management believes in investing in its team’s knowledge and tools to insure they are capable of...
PCH-Casestudy-Creative.jpg

Nov 9, 2017 8:00:00 AM

How PCH Media "Matches the Market" with Adomik’s Automated Price Optimization - A Case Study

Adomik is proud to release a case study with our Partner, PCH Media An American household brand name for over 60 years, Publishers Clearing House may be best known for its surprise sweepstakes prizes. But PCH is more than just “big checks.” As a publisher and a retailer, PCH combines first-party...
Bid-Reductions-2017.png

Nov 3, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 2

No header bidding setup should be without floor price optimization So in the previous article, we have illustrated that assuming that header-bidding setups solve all liquidity issues is an incorrect assumption. Here then, are 2 more reasons why publishers using header bidding setups should continue...
no-optimization-leaves-money-on-the-table.jpg

Oct 31, 2017 8:00:00 AM

3 Reasons Why Automated Floor Price Optimization Drives More Revenue in Header Bidding Set Ups, Part 1

Why publishers using header bidding setups should continue to leverage floor price optimization to avoid “leaving money on the table” Most publishers face a persistent question after implementing header bidding: “Do I still need to optimize price floors If I have a good header bidding setup in...

Get the latest in programmatic yield management:

Subscribe Via RSS
Recent
Topics

see all

If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

Reach out to us, we can help. Click below to get in touch. We look forward to hearing from you.

Schedule Your Demo