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Apr 16, 2019 7:59:16 AM

Googleがファーストプライスオークションに移行。移行準備に関するベストプラクティス:パート4/4

  Googleがファーストプライスオークションに移行。パブリッシャーにとっての影響とベストプラクティス。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート4) - パート3を読む
Google-move-to-first-price-auction-part-2-pricing-as-key

Apr 3, 2019 6:30:00 AM

Google Move to First Price Auction. Part 3 of 4: Focus on Floor Pricing

Google Move to First Price Auction. Market Effects and Best Practices For Publishers.  (Part 3 of a 4 part series on Best Practices for First Price Auctions) - Go to Part 2 or Part 4 By the end of the 2019 Google will run a unique first-price auction at the GAM level. All ad-tech players are...
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Jan 9, 2018 8:00:00 AM

The A/B test: A Key Testing & Measurement Framework for Publishers, Part 2

  Part 2: Application to Programmatic Yield Management, Limitations, & Conclusion In part one of this series, we overviewed the A/B test and the benefits of A/B testing. Today we will cover some examples of the framework, how to use it for yield management and limitations of the A/B test. 

Oct 26, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 5, Monitoring

Monitoring best practices for publishers choosing to migrate to a first price auction (Part 5 of a 5 part series on Best Practices for First Price Auctions)  In a first-price environment, transparency is CRITICAL. Our position is that even if pricing issues will be present, increased transparency...

Oct 24, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 4, PMPs

Private Marketplace (PMP) best practices for publishers choosing to migrate to a first price auction (Part 4 of a 5 part series on Best Practices for First Price Auctions)  On to PMPs... We will look at the best practices for private deals in a first price world from both existing business and new...

Oct 23, 2017 8:00:00 AM

Best Practices: The Move to First-Price Auctions: Part 3, Open Auction Floor Management

Yield management best practices for publishers choosing to migrate to a first price auction (Part 3 of a 5 part series on Best Practices for First Price Auctions)  Open auction floor management First, let’s level set on what open auction floor optimization is in a first-price world. In a...

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