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Apr 16, 2019 7:59:16 AM

Googleがファーストプライスオークションに移行。移行準備に関するベストプラクティス:パート4/4

  Googleがファーストプライスオークションに移行。パブリッシャーにとっての影響とベストプラクティス。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート4) - パート3を読む
DIG PRESENTATION (3)

Oct 24, 2018 7:00:00 AM

3 Key Market Trends: Brand In-Housing, the Rise in Programmatic CPM Rates, the GDPR

The advertising industry has changed significantly in the past few years, and the market will continue to evolve in the future. So publishers need to be conscious of the main trends that will impact their publisher advertising business and adopt the right tools to support their monetization effort.
gdpr-1

Aug 21, 2018 2:00:00 AM

GDPR Impact Analysis

On May 25th, the new GDPR legislation came into effect in the European Union.
gdpr-data-protection-publishers

Jun 25, 2018 2:00:00 AM

GDPR for Dummies

The GDPR policy - short for General Data Protection Regulation - is meant to protect personal data of people in the EU countries. As personal data is becoming more and more of a commodity, GDPR aims to give more control to individuals as to how their data is used.

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