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The Adomik Blog

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Google-move-to-first-price-auction-part-3

Apr 16, 2019 7:59:16 AM

Googleがファーストプライスオークションに移行。移行準備に関するベストプラクティス：パート４/４

  Googleがファーストプライスオークションに移行。パブリッシャーにとっての影響とベストプラクティス。 （ファーストプライスオークションのベストプラクティスに関する4シリーズのパート4） - パート3を読む
PMP-QRG Screenshot

Feb 15, 2018 6:30:00 AM

The Adomik Quick Reference Guide for PMPs has been updated

As part of our PMP resources update, we have updated the PMP Quick Reference Guide If you are using the PMP channel in 2018, pick up a copy of the PMP quick reference guide. Its a quick read and a good reference to decode what type of deal to use under given conditions. The update takes into...
adomik-pmp-whitepaper-full.png

Jan 31, 2018 8:26:00 AM

2018 Update to our popular “Fixing Private Marketplaces” white paper

Updated best practices for managing PMP monetization in 2018 We are happy to announce today the update to one of our most popular white papers on on how to maximize the use of private Marketplaces (PMP) in your monetization management strategy. The update takes into account the changes we have seen...
adomik-pmp-whitepaper.png

Nov 30, 2015 5:13:19 PM

Get your Private Marketplace (PMP) Strategy ready for 2016

Setting your programmatic private marketplace (PMP) strategy for the year ahead is a good idea in December...but you need to be thoughtful about which buyers you setup deals with

Jul 9, 2015 3:54:00 PM

How to get the most from programmatic private marketplaces [free download]

As we all know, Using PMP or Deal ID (or whatever the term of the day is for programmatic private deals over ad exchange pipes) can be a murky challenge for programmatic yield managers. Simply stated, the rule book isn’t fully written yet and folks are still sorting out how private marketplaces...

May 6, 2015 7:40:00 AM

The two post-launch activities that will insure your private marketplaces work

PART 3 OF THE "HOW TO FIX PRIVATE MARKETPLACES" SERIES  Part 1: What’s wrong with Private Marketplaces (PMP)?  Part 2: The top 5 (pre-deal) keys to getting Private Marketplaces right.  Part 3: The two post-launch activities that will insure your private marketplaces work As we noted in post 2 of...

Apr 29, 2015 11:41:00 AM

The top 5 (pre-deal) keys to getting Private Marketplaces right.

PART 2 of the "How to fix Private Marketplaces" Series  Part 2 of a 3 part series. Part 1: What’s wrong with Private Marketplaces (PMP)?. Part 2 (below): The top 5 (pre-deal) keys to getting Private Marketplaces right. Part 3 (coming soon): Three keys to post-launch success of private marketplaces

Apr 10, 2015 10:35:00 AM

How to fix private marketplaces (PMP)

  Part 1 of a 3 part series on fixing Private Marketplaces (PMP). Part 1 will overview what’s wrong with private marketplaces, Part 2 will focus on the keys to getting PMP working right, Part 3 will focus on post-launch success factors.

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