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Apr 16, 2019 7:59:16 AM

Googleがファーストプライスオークションに移行。移行準備に関するベストプラクティス:パート4/4

  Googleがファーストプライスオークションに移行。パブリッシャーにとっての影響とベストプラクティス。 (ファーストプライスオークションのベストプラクティスに関する4シリーズのパート4) - パート3を読む
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May 14, 2018 8:00:00 AM

Programmatic Managers: How to monitor the migration of your business to a new platform

Publishers need to build the most competitive stack in order to capture and diversify demand sources and maximize their programmatic sales and holistic revenue. They may investigate adding or replacing a monetization partner and may also take the decision to switch ad servers.

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If you are a programmatic seller looking to:

  • Have a unified understanding of your stack
  • Increase your revenue by up to 30%+
  • Better leverage private marketplaces
  • Maximize your header bidding channel

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